Hi Slashpot.
My role in a project like this is something that evolves the deeper you get into the job.
I ended up sourcing the background shots from Corbis…that in itself was a massive challenge as you had to source landscape that fitted with the time zone…correct foliage…and the angle of the shot then dictated the lighting and angle of the rendered creatures. Spending hours looking through thousands of landscapes was how I imagine searching for a Russian internet bride would be…After a while they all look the same and you opt for any.
Some of the pages look weird before graphics etc as you also have consider areas for text .
The inhouse designers at Dorling K are probably the best in the business though.
Pete