This pricing for “ZBrush 2022 - Upgrade from ZBrush” is starting to propagate across resellers:
Motion Media $659 - and this is the ZBrushCore upgrade, for the avoidance of doubt.
Digistor Australia - Pixologic ZBrush 2022 Upgrade from ZBrush AUD$830.00
@aurick Sorry to ping you, but at what point are Maxon going to admit that this is the planned upgrade price? Because if you didn’t know any of this it looks like Maxon are moving on everything without telling the former Pixologic staff what they’re doing. This isn’t just Mediamachine making a mistake now, this is four different resellers with the same product category and the same kind of pricing for an upgrade.
You know what makes this so much worse than Adobe with Substance, or Autodesk, or even Maxon and Redshift? The speed it’s been done and duplicitousness of all the statements from Pixologic beforehand. Acting like it’ll be business as usual and nothing will change for the “immediate future”. Except it changed immediately. I don’t think Pixologic can legitimately claim ignorance on this. Hell, you even had a sale over Christmas - that means that people could have bought ZBrush expecting not to have to pay out again, and bang - they immediately get hit with another upgrade cost a year from now. Even worse, if they bought after 29 December but before this announcement then they get no upgrades - and I’m fairly sure that kind of behaviour is illegal in most countries.
This was clearly planned to happen immediately. Those plans were obfuscated and Maxon used the goodwill that Pixologic built up to hide what they were doing. Whether or not Pixologic knew - and I’m sure they did, despite public statements - going forward you’ve probably destroyed that goodwill in one week. It’s a good job we have perpetual licences still because we’re definitely not doing business with Maxon in the future.