The Art of Patron - Bee!

Have you ever wondered where tequila comes from? How it’s made? Or, what’s it like to be a bee? Well ask no more! Patron and Firstborn came together to create an Oculus experience of how this fine spirit is crafted through the eyes of a bee.

Creating this immersive world was no easy task. The team relied heavily on previz, the use of drones and routine Oculus testing. I was in charge of re-designing Patron’s iconic bee and creating the 3D version for production.

You can check out the 2D version of the experience here: http://www.juancuadra.com/15993/6535767/3d-commercial/the-art-of-patron




LOVE this! His fluffy bee hair is just stunning and looks very natural.