As to Maya or 3dMax. It does not matter which one you use. Both are powerful and I suspect that either one will teach you the concepts that you need to know.
I suppose that if you know which company you plan to work for, then you could find out which package they prefer. But keep in mind my earlier thoughts. If you know one package, most people find it quite easy to switch to another similar package.
As to Alias / Maya. Alias Research (the company) made a package called “Alias”. The package was basically created for the industrial design community. Which means that it was intended to allow designers to build cars, products, houses and such.
Many years later they were bought by SGI and Wavefront was also purchased by SGI at the same time (ish). AliasWavefront wrote a new package which they called Maya. The reason was complex, but basically, Alias was trying to accomodate the entertainment industry. Alias (software) had incorporated a lot of animation tools, but Maya was created “from the ground up” to be an animation package (ish). They pooled the programmers from Alias WaveFront and TDI to make Maya. (Wavefront had purchased TDI previously). So it was meant to grow out of the best that those packages had to offer. They wanted to create “the next thing”. And as you can tell, it has done fine.
Off the subject, TDI used to have a sculpting tool set that worked similarly to ZBrush, albeit on a simpler level.
Back on subject. Alias is still powerful, Maya is still powerful, 3dMax is still powerful. It really doesn’t matter which software you learn on. What matters is that you get good at it and that you are also a good artist/designer.
When it comes down to it, the software that a given company will “choose to use” is highly dependant on the following factor: Which software package does the “project lead” happen to know?
That is both arbitrary and common sense. If the “lead” is on “common ground”, then she/he can lead with a bit more confidence.
No software is a “perfect match” for the task at hand. If it was, then our software packages would have just one button. And it would have a paragraph above the button that says something like this:
“When you hit this button, the software will read your mind, your bosses mind, and the minds of your coworkers, it will evaluate the world stage, pick your target market and magically produce the perfect final “creative work” to suit the situation. Thanks for buying our perfect software package, now why don’t you go take a nap.”
To wrap up: No package is perfect. All the mainstream ones are powerful and worth knowing. Pick one, learn it. Keep your eyes open along the way. If the company that produces your “favorite” package decides to go bankrupt along the way, you can always switch programs. But as we have seen with other packages, even if the company goes under, people will still keep using the packages for a while.
Why? many reasons. Just to name one though - When a project gets started, the company tries to lock down a “pipeline”. This is a type of workflow. It might work something like this: The designers “might” draw their designs on “paper” (of all things). Then someone will build the designs using their favorite package (perhaps Alias or ZBrush), then they port the files over to Maya for animation, and then out to a compositing package and so on.
Once the pipeline is established, the team will be very reluctant to change it. Many projects go on for years. If the maker of one of their favorite software packages goes out of business, they will still probably use the software because it is working fine within their pipeline. That means that people still get paid to use that package. Note: teams are even reluctant to change versions in the middle of a project.
And besides, in many cases, the company that you go to work for will have “proprietary software”. This is software that they may have written to suit their special needs, and this software is not available on the market. The big houses often do this. Places like Disney, ILM, and so on. So there is no way that you can learn that software, and they will not expect you to know it. What they will want to see is aptitude. If you are good at 3d regardless of the package, then they can start figuring out if they have the time and budget to train you on their in-house packages.
You can take all of the above as “just my opinion”. This may sound like a copOut but I don’t really know how these forums work. So here is my disclaimer. Non of my comments should be considered “legal advise”. Treat them simply as information that you can evaluate like any other information that you run across. Get other peoples opinions. Know yourself. And make your own decision as best you can. Keep your eyes open along the way. Be willing to change your path “if you have good reasons to do so”. Adapt. Self-Efficacy.
And best of luck.
Oh, one last thought. If you have a friend who knows a particuluar package, you might want to learn that package, as they can help you through the tough spots.