It would be cool if obj polypaint could be imported. I think Pixologic invented the way of putting it in objs with the MRGB lines and has become something like the standard format for meshes with vertex color information. A number of applications are already supporting it.
But… Zbrush (4R8) can only export polypaint . Import would be sooooo very useful as well 
btw I couldn’t find a good place to post feature wishes - if this is not welcome here, I’ll remove this post.