Turn on BACKFACE MASKING in the Brush Palette controls to avoid effecting the other side. One caution though. Be careful not to go too deep and intersect your geometry.
As far as the drag stroke is concerned. You are setting a radius when you click and drag. So if you randomly start in one place and drag far to another, you are actually creating a circle where the first click is the center and your stroke travels around as you rotate. Try this with an arrow alpha for see for yourself with a long drag distance and a very short drag distance.
If you need tight control click right on the midpoint of where you want your impression and rotate from there in a tight circle of influence.