i’m wondering what do you think about instructional dvd’s prices? for example, head sculpting and texturing by alex alvarez costs 69$ (2-disc set). i haven’t thought about it until i’ve seen the planet earth’s price. 5-disc set, filmed for 4 years costs 59$. i was surprised because i was expecting a lot higher price. what is your oppinion about this? take care.
pz
What ever the market will bear. Sell less for more or more for less (or whatever you think you can get away with).
I think the prices of training DVDs even at $69 is a steal. Consider what college tuition costs or better yet an institute like Art Institute of _______. They cost RIDICULOUS amounts of money and you end up most times getting an instructor who doesnt know nearly as much relevent information as someone who makes one of theses DVD’s. If you buy from a reputable source like Gnomon, you are sure to get taught by an industry professional. Which is not commonly the case at most secondary educational institutions. So I think as bisenberger said, the creator of the DVD should get as much as he can get. After all thats what colleges and institutions across the country are doing. Just my opinion.
Depending on the trainer, video instruction is almost a steal. A new technique, idea, or just stimulation that gets us one new account means the DVD has paid for itself many times over.
Even if 1 in 3 training dvds is a dud, they’re still pound-for-pound a great career investment (assuming that your the type that can learn from video instruction–a couple of my guys are so hands-on oriented, they don’t get as much from DVDs.)
-K
Will only speak of that of which I am sure.
Have the Alvarez DVD, best money ever spent.
Even with new version of z3, stands up.
Since there is so much to learn application wise to keep up with the latest 3D technologies, I think of my dvd purchases as time saving investments. Rather than open a new app and begin learning it by following the manual, I prefer to pop in a dvd. . open the app. . .and follow a video tutorial that is lectured and demonstrated by an industry professional. You’ll also always have the dvd as a quick reference and you can always rewind/play it again if necessary.
yes of course, but imagine how much it would have cost you to dive 10 miles under water 
i’m not talking about quality of those dvd’s, since i my self own head sculpting and texturing from alex alvarez and i think it’s great. production of planet earth have cost 25 million $, not to mention how difficult it was to film all that. and yet you can buy planet earth for 60$. anyway, most of you think it’s a fair price?
p.s. i won’t be here for a few days, since i’m going to exit festival, so i will read your answers when i come back. best regards.
I don’t think you’re comparing apples to apples.
How big a market is this “planet earth” DVD you keep referencing selling to, millions?
I mean I can buy a copy of the Incredibles which cost a lot to make for $14.99, but that’s because they produce and sell 10’s of millions, if not 100’s of millions of DVD copies of it.
These training DVD’s are selling to a very small market and I suspect are printed on very small production runs.
10,000-20,000 copies MAX, over the whole life of the product I would suspect, probably much less than that.
Now that doesn’t mean the price probably couldn’t be lower, they could probably go below $30 per DVD and still make money, just significantly less money, so if people will pay $49 or $59, they’ll charge that.
If you don’t like the pricing, you always have the option not to buy it.
i agree with what you said. but still i think planet earth could go with higher price and people would still buy it. nevertheless, i agree with you.
“If you don’t like the pricing, you always have the option not to buy it.”
of course, that goes without saying. but sometimes you don’t have a choice.
pz