This character was developed for an influenza vaccination campaign in Australia. The client initially generated an AI-based concept and then commissioned me to enhance and refine it. They were very satisfied with the final result.
It was a rewarding project — below are images showcasing the process, from the initial sketches to the final render.
here the links: NSW Multicultural Health Communication Service on Instagram: "Pregnant? Wondering how to protect yourself and your baby this flu season? Influenza (flu) is serious, but it isn’t as scary if you’re vaccinated. Protect yourself and your unborn baby from flu. The flu vaccine is safe at any stage during pregnancy, and free for pregnant women. A flu vaccine protects the newborn baby against influenza during the first six months of life and is recommended for everyone aged 6 months and over. Book your free flu vaccine at your GP or pharmacy today: www.healthdirect.gov.au/nswfluvaccine For more information and multilingual resources, visit: health.nsw.gov.au/Infectious/Influenza #flu #influenza #multiculturalhealthnsw"
NSW Health 2025 Respiratory Illness Campaign - Primary Health Network
client: NSW Government healt, Australia
company: Ogilvy
