ZBrushCentral

How to rotate UV/alpha map? Wrong polls.

Hey all,

I made a cup and applied a UVC to it.
I apply a texture map but poll are side to side and north and south. How do i rotate the map/UV?? This image shows what i mean. The texture polls are on the side of the cup.Screen Shot 2018-02-24 at 4.46.37 PM.png

Also, if my goal is to apply deform patter or alpha pattern around the cup is applying a UV map the best way to do this?

Thanks for your help.
-Alan