Was very excited to see that Redshift would be accessible through Zbrush 2023. In fact, I was so excited, it became the deciding factor in my purchase of a second perpetual license for Zbrush. In addition to the one I initially purchased through Pixelogic in 2016, I now have Maxon’s Zbrush 2023, AND YET, I still cannot use Redshift because now I need to subscribe to a subscription for Redshift. This was not as advertised. Honestly, If you offered a perpetual license for Redshift, I may have bought that too, however, I am so very tired of subscriptions all around, as are many. I fell for this purchase wanting to believe Maxon would be a worthy possessor of Zbrush, but this is not the case. I refuse to fall into the subscription entrapment scheme.
We are required to use subscriptions to meet the most basic of functions. I think the average artist will find themselves drawing a line between their current subscriptions and Maxon. We already have to worry about streaming services, cable, gaming services, educational subscriptions, adobe subscriptions, ect.
The younger students have their finger on the pulse of this business, may be time to leave Maxon behind and learn Blender to meet our needs. The fact of the matter is that the average artist cannot continue to afford all of these subscriptions.
I don’t mind purchasing Zbrush, a second time, but the fact is you are alienating a built-in audience by doing this Maxon. Honestly, it is understandable to charge an upgrade fee even, but maybe a reasonable number like 99.99 to 200.00 for an annual upgrade BUT $600 for an upgrade is completely non-sensical. I would expect $600 for the entire software but as an upgrade it is nothing short of absurd. This is the equivalent of buying a pair of shoes at full retail price, then paying 80% of the retail value for a shoeshine.
When you purchased Zbrush, you also bought into a customer base. A customer base that is uniquely resourceful and will flock to alternative means if they feel their limited income is being taken advantage of. Up until today I had given Maxon the benefit of the doubt and hope that they could prove naysayers wrong. At the end of the day, it seems Zbrush was acquired by Maxon to be a key tool in their subscription entrapment scheme.
Bring back the perpetual license for Redshift
Don’t extort your new found audience and respect your customers wallet.
Aurick, thank you for what you do. I can’t imagine moderating this page kindles joy.