1. #1

    Default pixteur - Valio Milk Ads

    Ad campaign for Valio milk in Finland
    pixteur: 3D modeling, zbrush, modo, camera matching, rendering, post production.

    Client: Valio
    Agency: Hasan & Partners
    Art director: Sami Anttila
    Art buyer: Left&Right - Kirsi Pärni



    Ad campaign for Valio milk in Finland. The client wanted to create images famous finnish athletes made out of milk. I modeled all 4 athletes, leveraging several different 3D packages to balance the speed of development and keep costs down. I was able to artistically sculpt the milk in zbrush & art direct the splashes using dynamesh.

    Initially everything was intended to be full 3D milk; bodies, faces, splashes & clothing. However late in the development a decision was made to integrate parts of the photos to make the athletes more recognizable. Luckily pixteur had built the 3D athletes using a camera matched source photo, this made integrating the photos a whole lot easier and we didn't have to modify the 3D.
    Rendering was done with MODO at 12k. It all came together in post production, with some simple compositing of the render passes, retouching the athletes heads and final grading.



  2. #2
    Senior Member Follow User Gallery
    Join Date
    Mar 2013


    Very, very clean job! Great respect!

  3. #3
    Senior Member Follow User Gallery
    Join Date
    Sep 2010


    Very nicely done. I love this kind of stuff. Reminds me of the water ads someone posted awhile back.

  4. #4
    Senior Member Follow User Gallery
    Join Date
    Sep 2004
    Brooklyn, NY


    Great Job ... TOP ROW for me!

    Cheers, David
    And so we came forth and once again beheld the stars.
    - William Styron, Darkness Visible

  5. #5


    Thanks for the positive comments, I'm just getting my feet wet in zbrush so this means a lot. cheers

    A couple more making-of pics…
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  6. #6


    Unfortunately it doesn't look like milk (way too opaque) but apart from that it's very good.

  7. #7
    New Member Follow User Gallery
    Join Date
    Jan 2015
    Washington DC


    Hey, great work! I am trying to create a similar effect with liquids... but am not able to get the results as good as yours. Can you please elaborate a little on how you did the lighting for these... any help would be really appreciable.. thanks!

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