The monster, though not very practical looking design wise, is still interesting, and likable enough. I think the problem is that, the image is a bit confusing. Why does the monster have a hat on? Is he about to head out? If he overslept, why isnāt he leaping out of bed? What exactly is the suitcase about? Or, is it a briefcase? Is it what he brings with him to work? Do monsters usually bring suitcases/briefcases with them when they go out terrorizing people? Why are monsters coming out of the suitcase? What is written on the suitcase? Is it āTo Hell, or Bust?ā Why does the page of the calendar with Oct 31st, which is hard to read at that angle, look so different than the Nov 1st page? One page is square, and the other page is rectangular. Are they from different calendars? If so, why? I think the concept needs to be made a little clearer to the audience. I hope that is helpful.